How to win – tips on successful bid writing
We live in a very competitive world and if you want to win that next project, writing compelling and effective proposals is a must. When a business or government entity is looking for a partner for a specific project, often an Expression of Interest or Request for proposal will be released. The responses received will […]
Can you survive on word-of-mouth alone?
The short answer is no. What!? A blog that answers the initial question in the first line and doesn’t make you read all the way through to the call to action at the end? Crazy right!? Make sure you tell all of your friends how crazy we are. WHY IS THE SHORT ANSWER NO THOUGH? […]
The true cost of false advertising
“You’ll feel better on Swisse.” This is the slogan that Swisse, a Melbourne health and wellness company, was forced to defend against false advertising claims. In March 2012, the Therapeutic Goods Administration (TGA) forced Swisse to cease using the slogan as it could not be proven that people did actually feel better when using the […]
2017 Design trends – what’s been hot?
Well, with 2017 getting older and spring almost upon us, we thought it time for a little reflection on what trends have been popular this year. We’re looking at the usual suspects of colour, typography and layout and within each of those we have seen some notable standouts. Here’s a quick summary of what’s been […]
Why brand consistency is critical
I can understand how you might find a marketer’s white knuckled commitment to brand consistency kind of annoying. I mean, what is the big deal? Anyone would think it was a ‘life and death’ issue when you hear marketers say things like: ‘No, there’s no way we can do it. We need to think about […]
Four reasons to choose an independent marketing agency over a big corporate
The people upstairs approved your marketing budget, your team is clear on campaign objectives and your pitch brief is ready to roll. Now it’s time to create a shortlist of agencies to pitch for the work and get things moving. You’ve only ever engaged corporate marketing agencies in the past, and their work has mostly […]
Who says conservative brands can’t have a bit of fun?
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin Conservative brands get a raw deal. While their more youthful, sexy and luxurious cousins have a wonderful time being implemented in all […]
Content Marketing – what it is and why you need it
Content marketing is pretty much what it sounds like right? Using content to market your business. But isn’t that what we’ve been doing? But what is content exactly? And where do you ‘market’ it? Answering these questions depends on a couple of things – who your market is (customer personas unique to your business) and […]
Conspicuous charity and the rise of BRAND ME
Looking around at almost all of my friend’s places there is at least one prominently positioned product aiding charity. From the Who Gives A Crap toilet paper, to the Thank You water in the fridge or the Thank You hand wash at my yoga studio, the Thank You nappies in the stroller or the Thank […]
Authenticity speaks for itself
Recently, we saw an ad made by the Liberal party go viral. For all the wrong reasons. The ad attempted to depict a regular tradie, on a regular building site, saying some regular things to convince voters. But unfortunately for the Coalition, Australia saw this. Ironically, the advert was mercifully mocked by the very people […]