On your bike!
One morning on my way to work I took the above picture. Can you think of a better way to get to work? For me, it certainly beats being stuck on Punt Road or squashed between a banker and a student on the train. Being Danish, I was brought up on a bicycle. 50% of […]
Freelancers versus agency – Who wins on strategy?
First, this isn’t going to be a shameless plug for agencies from someone working in one. Full disclosure, I used to be freelancer and, I did some awesome creative (ahem, if I do say so myself!). But it boils down to this: more people equals more ideas, skill sets, experience, resources…The list goes on. More […]
Playing to your strengths…
It’s something we all should do, right? Especially in business, and even more so in marketing. Negative marketing and off-selling on others’ weaknesses is, in my opinion a poor way to build a brand. The only way it ever works is if you have a large budget and a very strong sense of humour. I […]