Tag archive for advertising

Standing The Test Of Time

The value of nostalgia should not be underrated. If your brand elicits feelings of nostalgia in customers, it’s probably taken decades to establish and it’s an invaluable asset. A study published by the Journal of Consumer Research found that feeling nostalgic encourages people to part…

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Hundreds of Ways to Diminish Your Brand Position

Recently I bought a new washing machine. I was disappointed that the ridiculous cost of repairing my, relatively new might I add, machine meant that the best option was to replace it. So, right from the beginning I was a reluctant buyer. Having trawled through…

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What marketing lessons can we learn from the recent election?

No matter which way you voted, it was back to work on Monday after the unforeseen election results. As everyone settled back into the daily grind, we took some time to reflect on the weekend’s events. Of course, being a marketing agency, we couldn’t help…

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Times Up on Gender Inequality – Navigating Gender in Advertising

Any conversation on the topic of gender is a minefield these days. It requires an up to date point of view, a sense of compassion and a belief in equality for all. Either that or you risk the full wrath of the female population, their…

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Smoke and Mirrors

Smoke and mirrors is actually a classic technique in magical illusions that makes an entity appear to hover in empty space, sometimes passed off as conjured spirits. There’s a simple “sciencey” explanation for this. Sounds cool – huh? Since this technique was documented in 1770,…

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Four reasons to choose an independent marketing agency over a big corporate

Four reasons to choose an independent marketing agency over a big corporate

The people upstairs approved your marketing budget, your team is clear on campaign objectives and your pitch brief is ready to roll. Now it’s time to create a shortlist of agencies to pitch for the work and get things moving. You’ve only ever engaged corporate…

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What makes a killer advertising campaign?

It’s a hard question and there are many views on what makes an advertising campaign great. Is it winning awards? Is it shifting more products? Or growing the public awareness of your product? In order to determine if a campaign is successful or not, you…

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Who says conservative brands can’t have a bit of fun?

Who says conservative brands can’t have a bit of fun?

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin Conservative brands get a raw deal. While their more youthful, sexy and…

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On your bike!

On your bike!

One morning on my way to work I took the above picture. Can you think of a better way to get to work? For me, it certainly beats being stuck on Punt Road or squashed between a banker and a student on the train. Being…

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Freelancers versus agency – Who wins on strategy?

Freelancers versus agency – Who wins on strategy?

First, this isn’t going to be a shameless plug for agencies from someone working in one. Full disclosure, I used to be freelancer and, I did some awesome creative (ahem, if I do say so myself!). But it boils down to this: more people equals…

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