Tag archive for branding

The Power of the Promoting Employee

Who would you say is the best trumpet blower for your brand? Was it your satisfied customers that came to mind? Obvious choice. Traditionally customers have been the number one brand fans that if treated right would sell your products or service for you. Their…

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Workplace Identity – how your workplace is perceived

Identity is a word of monumental proportions, with definitions a plenty, including i). displaying certain characteristics; ii). in reference to self; or iii). reference to social category. For the purpose of defining workplace identity, let’s look at the first option; displaying certain characteristics. That leads…

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The True Cost of False Advertising

“You’ll feel better on Swisse.” This is the slogan that Swisse, a Melbourne health and wellness company, was forced to defend against false advertising claims. In March 2012, the Therapeutic Goods Administration (TGA) forced Swisse to cease using the slogan as it could not be…

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2017 Design trends – what’s been hot?

2017 Design trends – what’s been hot?

Well, with 2017 getting older and spring almost upon us, we thought it time for a little reflection on what trends have been popular this year. We’re looking at the usual suspects of colour, typography and layout and within each of those we have seen…

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7 Reasons why you shouldn’t DIY your logo design

7 Reasons why you shouldn’t DIY your logo design

You’ve got this amazing idea for a new business, you’re bubbling with excitement and you can’t wait to get started. You’re thinking that the first thing you need is a logo, right? “Yes, I need a logo, I need it quick and I don’t really…

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How to choose the perfect font for your brand

How to choose the perfect font for your brand

An essential part of designing your brand is font selection. At its most basic, it commands consistency. Beyond this, fonts lead to a visual brand identity and assist with recognition in a busy marketplace. Furthermore they communicate brand traits and need to speak to your…

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Why brand consistency is critical

Why brand consistency is critical

I can understand how you might find a marketer’s white knuckled commitment to brand consistency kind of annoying. I mean, what is the big deal? Anyone would think it was a ‘life and death’ issue when you hear marketers say things like: ‘No, there’s no…

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Who says conservative brands can’t have a bit of fun?

Who says conservative brands can’t have a bit of fun?

“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin Conservative brands get a raw deal. While their more youthful, sexy and…

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S is for Strategy

S is for Strategy

Much like a ship flailing around at sea, in the dark, near a rocky coastline, as a storm rages (ok, you get the point, I’ll hold off mentioning the hole in the hull that’s filling with water!) your brand can get into deep water without…

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7 tips for writing non boring copy!

7 tips for writing non boring copy!

When was the last time you read some great copy? Think: websites, e-newsletters, social media posts, blogs, ads (online and offline) or any writing anywhere that was designed to promote a product or company message, but didn’t bore you senseless and (*gasp*) even piqued your…

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