Tag archive for strategy

Be impactful and effective – 10 tips to develop strong integrated marketing

The success of creating effective and impactful integrated marketing campaigns to achieve your desired marketing outcome can be better secured by planning ahead and taking note of the following ten tips. 1. Establish the competition Who are your main competitive threats? If you don’t already…

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How to win – tips on successful bid writing

We live in a very competitive world and if you want to win that next project, writing compelling and effective proposals is a must. When a business or government entity is looking for a partner for a specific project, often an Expression of Interest or…

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The True Cost of False Advertising

“You’ll feel better on Swisse.” This is the slogan that Swisse, a Melbourne health and wellness company, was forced to defend against false advertising claims. In March 2012, the Therapeutic Goods Administration (TGA) forced Swisse to cease using the slogan as it could not be…

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11 ways to measure social media ROI

11 ways to measure social media ROI

Social media is so ingrained in our everyday lives it’s difficult to remember what it was like before it existed. No news feeds to check, no pop up notifications and no post likes! With approximately 70% of the total Australian population active on Facebook, and…

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Social Media Influencers – are they really worth it?

Social Media Influencers – are they really worth it?

If you’re reading this post it’s almost guaranteed that you’re a social media user and undoubtedly you’re following at least one (or many more) social media “influencers”. From Hollywood celebrities to small town gals (& guys) who have amassed millions of followers influencers are becoming…

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7 Reasons why you shouldn’t DIY your logo design

7 Reasons why you shouldn’t DIY your logo design

You’ve got this amazing idea for a new business, you’re bubbling with excitement and you can’t wait to get started. You’re thinking that the first thing you need is a logo, right? “Yes, I need a logo, I need it quick and I don’t really…

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New Twitter features you need to know

New Twitter features you need to know

Australians love Facebook with a massive chunk of social media users (94%) on the platform, but Twitter is on the rise jumping from 19% to 32% in 2017, according to the latest Sensis Social Media Report. Why now? Could it be the sheer entertainment of…

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How to choose the perfect font for your brand

How to choose the perfect font for your brand

An essential part of designing your brand is font selection. At its most basic, it commands consistency. Beyond this, fonts lead to a visual brand identity and assist with recognition in a busy marketplace. Furthermore they communicate brand traits and need to speak to your…

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5 ways to kick start B2B market segmentation

5 ways to kick start B2B market segmentation

Before we jump in, let’s start with the basics. Knowing your customers is one of the fundamentals of successful marketing – business to consumer (B2C), business to business (B2B), etc. Market segmentation is how we take this knowledge and put customers into distinct groups based…

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Businesses are social too

Businesses are social too

It was immediately obvious how B2C businesses could use social media to their advantage – fun, relatable and informal content that was well, social in tone. It took a while for the B2B world to find their niche, but boy, has that changed. B2B social…

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