Why video is a must in your B2B marketing strategy
We’ve heard it a bajillion times – content is king. It’s the centerpiece of an effective marketing strategy. Recently, the marketing catch-cry has become more specific, and video content has ascended to the throne. Have you ever stopped to consider why? And if you’re a B2B marketer, do you need to bother? Spoiler alert – […]
What is sustainable marketing and why is it important?
Sustainable marketing is the process of engaging and communicating with customers in a way that considers and minimises the impact of the marketing activity on the environment. Sustainable marketing looks beyond the immediate needs of the business and its customers and balances the long-term interests of society. Importantly, sustainable marketing practices can still focus on […]
Creating a winning message starts with understanding your target audience
We are far beyond using the big guns of mass media to tell our stories. That’s not to say there isn’t a place for the old school stuff but in this day and age when we know so much more about our customers, why not get them when they’re looking. Let’s be clear every communication […]
The age of the podcast – Is it right for your business?
Google has done it again. They love to make life easier and for all you podcast listeners out there, they’re serving up something special for you. Perhaps you haven’t noticed, but just the other week Google added podcasts to their Search feature. Meaning that when you search for a podcast about any given topic, related […]
Standing the test of time
The value of nostalgia should not be underrated. If your brand elicits feelings of nostalgia in customers, it’s probably taken decades to establish and it’s an invaluable asset. A study published by the Journal of Consumer Research found that feeling nostalgic encourages people to part with their money and be willing to pay more for […]
Keeping it real when your business is growing
In today’s increasingly digital world, we humans are desperate for real connection. We don’t just want a product or service that meets our functional need, we want something that satisfies our soul. We want to deal with brands we can trust, with engaging experiences and values that support our own. The need for brand authenticity […]
What marketing lessons can we learn from the recent election?
No matter which way you voted, it was back to work on Monday after the unforeseen election results. As everyone settled back into the daily grind, we took some time to reflect on the weekend’s events. Of course, being a marketing agency, we couldn’t help focusing on the marketing lessons arising from this year’s election. […]
Good ol’ email marketing. Still the king after all these years!
We’re all familiar with email. Before the advent of social media and all the cool tools that kids use nowadays, email was the de facto electronic communication method. And in a way, it still is. The first ever email was sent in 1971, but it took another 7 years for someone to realise that they […]
Times up on gender inequality – Navigating gender in advertising
Any conversation on the topic of gender is a minefield these days. It requires an up to date point of view, a sense of compassion and a belief in equality for all. Either that or you risk the full wrath of the female population, their male allies, and anyone who’s rejected the gender binary code. […]
Workplace Identity – how your workplace is perceived
Identity is a word of monumental proportions, with definitions a plenty, including i). displaying certain characteristics; ii). in reference to self; or iii). reference to social category. For the purpose of defining workplace identity, let’s look at the first option; displaying certain characteristics. That leads me to my first question: how do you present these […]