In 2025, getting attention for your event means doing more than just putting up a Facebook post and hoping people rock up. Publicity today is about experience, influence, tech, and most of all — strategy. Here’s how to elevate your event’s visibility and make sure your effort (and budget) pays off.
1. Craft a Compelling Narrative
Your event needs a story. Not just a schedule or a theme — a narrative that speaks to your audience’s why. From your hero banner to your press release, everything should connect to a simple, engaging idea: what is this event really about?
2. Partner with Micro-Influencers
Mega influencers are expensive and often oversaturated. Micro-influencers — those with smaller but highly engaged communities — offer more authenticity and better ROI. Choose those who align with your values, industry, or audience niche.
3. Add Interactivity Early
Interactive promos like polls, quizzes, countdown stickers, or even AR filters on Instagram and Snapchat can boost your pre-event engagement. The more your audience participates before the event, the more likely they are to attend — and talk about it.
4. Use AI-Powered Personalisation
Modern CRM tools allow you to tailor emails, landing pages, and even SMS messages to individual preferences. Recommend sessions. Personalise reminders. Make each invite feel like it was handcrafted.
5. Think Hybrid by Default
In-person or not, every event has a virtual life now. Whether it’s streaming the keynote, offering virtual Q&A, or releasing edited highlight reels, hybrid events reach more people and create more shareable content. That’s a win-win.
6. Optimise for Voice Search
Sounds niche, but it’s not. With voice search growing rapidly (think: Siri, Alexa, Google), optimising your event pages for natural-language phrases like “What’s on in Melbourne this weekend” can give you an edge in discoverability.
7. Stream It Live (But Creatively)
Go beyond a single wide shot. Use multiple camera angles, behind-the-scenes commentary, and real-time polls to make remote viewers feel like they’re part of the action. Think live TV, not just a static Zoom feed.
8. Design Shareable Moments
Installations, quirky signage, unexpected swag — whatever you can do to get people whipping out their phones and tagging you, do it. Think beyond logos and hashtags. Think: “Would I share this on my story?”
9. Monitor and Respond in Real Time
Use social listening tools during the event to respond to mentions, address questions, and engage with attendees in the moment. Real-time interaction = real-time buzz.
10. Don’t Stop When the Event Ends
Your event lives on in highlight reels, testimonials, media coverage, and post-event thank-yous. Use this content to nurture leads, close deals, or prime people for your next big thing.
Final Thought
The playbook has changed — again. Event publicity in 2025 isn’t about shouting the loudest. It’s about crafting moments, leveraging tech, and building trust before, during, and after your event. If you’re ready to level up your next activation, you know where to find us.