7 reasons June is a great month for organising your Christmas party
Last minute planning for your Christmas party is miserable – you’ll need to search twice as hard for a half as good venue. Even now, some of the best spots will be pre-booked. But never fear, you’ll still be miles ahead of all those last minuters… So close to the beginning of the financial year, the […]
How often do you review your marketing resourcing strategy?
Let’s assume you spend time on a regular basis reviewing your customers, your brand, your market position, and your message. How often do you think about exactly how you are going to deliver that plan? Do you have the flexibility to allow for increases and decreases in tempo and project requirements? Do you have enough […]
How to maintain brand integrity, and why you need to
Personal integrity means behaving consistently with your beliefs. “I’ll take the bins out tonight,” “The annual report will be on your desk by 9am,” “That mint slice is absolutely the last biscuit I will eat today.” Being a responsible householder, delivering your work commitments on time, staying healthy. It’s about knowing what you believe in, […]
Strategic thinking: How to come up with the “I Wish I Had Thought Of That” idea
How many times have you looked at a brilliant solution and thought, “That’s so simple,” or “Why hasn’t someone thought of that before?” A doughnut and a croissant = the cronut. A simple piece of wire bent to hold up a shirt = the coat hanger. Airbnb. The submarine umbrella. Some are the result of […]
Why you should embrace workplace diversity
People sometimes say “It takes all sorts to make a world” when they are describing odd behaviour. For instance, if I was feeling charitable I might use this phrase to discuss a woman who plans to marry a tree. On a less charitable day, I might use other descriptors. But, the phrase is equally valid […]
A Risky Business – What you should be asking your agencies and suppliers about the way they manage risk.
Last night at the FFA A-League Grand Final, during the winner’s presentation there was an accident. Frank Lowy, chairman of the FFA and the Westfield Group, literally stepped off the stage and fell heavily. On his head [and shoulder]. Luckily, Frank was not badly hurt and (until now), has been very generous about those that […]
Planning the right Christmas party for your team
History: Do you do the same predictable party, year after year? Can you place bets on when Steve from accounts will start to think he’s Tina Turner? If so, is it a tradition your team would be sad to see go, or are they completely over it? The answers to these questions might give you […]
If at first you don’t succeed… take a journo to lunch.
If at first you don’t succeed… take a journo to lunch. How does a public relations practitioner get their story in the news? How do you get a radio interview for your client? How do you get them on TV? We have had times in the past when we were fully committed to getting our […]
The pressure of good publicity
A tale of woe to be sure… as they would have said in the old days. A while ago my better half read a story in Epicure, in The Age, about “Australia’s Best Vanilla Slice”. It was purportedly served from the fish and chip shop in Flinders. For the uninitiated, Flinders is 96 kms from […]
Playing to your strengths…
It’s something we all should do, right? Especially in business, and even more so in marketing. Negative marketing and off-selling on others’ weaknesses is, in my opinion a poor way to build a brand. The only way it ever works is if you have a large budget and a very strong sense of humour. I […]