STRATEGY

insightful, customer-centric thinking

Cuckoo Strategy = Insight + Smart Thinking + Planning = Success

When agencies start talking about strategy, it’s easy to lose interest. Sounds like jargon, grandstanding, and frankly, a waste of time. Actually, strategy isn’t all that scary. And it’s definitely not boring. It’s simply having an end game in sight and choosing your path to get there. What this means for your business is a clear path to real results, ROI, and revenue. That got your interest? At Cuckoo, we have strategy for breakfast, lunch and dinner. And sometimes a midnight snack. It underpins everything we do, every recommendation we make, and every campaign we implement. With your input, we define your end game, get immersed in your market, and arm ourselves with insights to evaluate strategic options. It’s only then that we get cracking on planning and delivery, monitoring progress as we go. Our team are experts in seeing the right path through the clutter.

ENGIE Australia & New Zealand Customer & Brand Review

Flooded road with blurred city and tram in the background.

National Weather Warnings Strategic Review

Statewide Mutual Strategic Marketing

Close up of production switcher with varied coloured lights.

Gear Express Branding and Website Build

Sunset behind two large skyscrapers connected via a bridge. A crowd of people are standing near the doors of the buildings on the path, whilst two cars are driving past.

Aqualand’s Big Bid Proposal

Screenshot of Eifers Concrete website homepage.

Eifers Concrete Strategic Review & Branding Project

NAB Leadership Matters

High angle view of Southern Cross Station with trains at the platforms in greyscale.

Southern Cross Station’s Big Bid to Government

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Just Bag Tags Brand Review

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Selfcare Marketing Strategy and Brand Launch

Our Strategic Process

PHASE 1: DEFINE

We always begin with the end in mind.

This phase is all about documenting answers to some pretty important questions. Why are we here and where do we want to go? What is our reason for being? What problem are we trying to solve? How do we do this better than our competition? And most importantly, what are we trying to achieve?

PHASE 2: INVESTIGATE

We immerse ourselves deeply to become an extension of the brand.

This phase is all about understanding the current situation…where we’re at right now. In this phase, we listen carefully, ask questions, conduct research and immerse ourselves in the issues that matter. The most important element in this phase is getting to know your customer and everything about them. We also seek to learn about your market and competitive landscape.

PHASE 3: ANALYSE

Armed with insights, we devise and evaluate strategic options.

This phase has our strategic and creative teams collaborating to scope the possibilities. We also ensure that we link objectives with strategies and resources. This thinking, combined with the insights we have gained and the experience of our team, leads us to the right path.

PHASE 4: CREATE

At the end of the day, we are makers.

In phase 4, we do. We chart a course, prepare a plan, and deliver. Depending on the project, this might mean a report with recommendations, or it might mean defining the elements of the marketing mix, building a website or devising an integrated marketing campaign.

PHASE 5: ASSESS

How did we go?

We’re not into launch and abandon. Once our strategy is in play, it’s important to monitor, evaluate and refine. Massive opportunities arise in this phase to improve and amplify, so we take this phase very seriously.

A strategic review of your brand isn’t just a fluff process that tells you things you already know. It’s a health check to make sure the things you are doing are working, and how to improve them further. There’s a reason why we’re still not wearing happy pants – things change. Your business identity needs to evolve, and regular business and brand strategy reviews keep you relevant.

How well do you understand the trends and behaviours of consumers in your industry? We can help make your product or service as effective as possible, based on what your customers want. The outcome is a better understanding of what your customers think, leading to better targeting, more engagement and ultimately increased sales, which we know you will be happy with.

Being prepared isn’t just for boy scouts. In the unfortunate event of a crisis, your customers want answers immediately. You not only have to have your response ready to go, it also needs to communicate that you are in control of the situation. The Cuckoo crisis response strategy ensures you have a clear and immediate response process in the event of an emergency.

We know that you are an expert when it comes to your product. We are experts in design and communication, so we can make sure every element of your service is performed perfectly and that your offering matches the needs of the market. We’re like an Instagram filter for your business. You took a great photo, we make sure it looks its best.

Marketing budgets can very quickly blow out or be wasted on ineffective channels. Cuckoo will make sure that your marketing plan meets its objectives and above all, communicates to the right people. When it comes to marketing in today’s climate, it’s all about smarter, not harder, and we can achieve that for you.

Refreshing your brand can help to encourage new interest, and many businesses require an overhaul as part of their growth. A successful re-launch involves planning, research, and a brilliant marketing campaign, all of which are Cuckoo specialties.

A crucial part of your marketing plan is the identification and evaluation of your competitors and their strategies. Determining their strengths and weaknesses helps to improve your own position. Our in-depth research and analysis skills will keep you across the competition so that you can stay ahead of them.

We love nothing more than helping new businesses grow. You are our blank canvas, and we will work our magic to make sure you arrive with a bang and continue to grow. The preparation in bringing a product to market is intense, and a strategic plan is crucial. Luckily, we have the experience and are here to guide you every step of the way.