When done right, temporary experiences can punch well above their weight in attention, emotion, and business results. Pop-ups, brand activations, and experiential moments
What project sponsors get wrong — and how to build smarter, more strategic events that actually move relationships forward. In B2B, relationships are everything —
The Brief is Broken — Here’s How to Write One That Gets Results If you’re a marketing lead juggling multiple projects, stakeholders, and expectations —
Experience builds memory. Memory builds preference. And that’s not always quantifiable — but it’s always valuable. The key to a good brand activation isn’t just
Trends come, go, resurface, or morph into something we barely recognise — and graphic design is no exception. But what is a trend, really? At
Recently I decided to reduce the insane number of emails I was receiving every day so as each marketing email landed in my inbox I
In 2025, getting attention for your event means doing more than just putting up a Facebook post and hoping people rock up. Publicity today is
Why Going Local Wins: The Case for Choosing an In-Country Agency In an era of globally aligned brands and regionally templated campaigns, it’s tempting to
Social media is a constantly changing mix of channels that bring new and exciting opportunities to connect with your customers, your people and the all-important
We live in a very competitive world and if you want to win that next project, writing compelling and effective proposals is a must. When
We’ve heard it a bajillion times – content is king. It’s the centerpiece of an effective marketing strategy. Recently, the marketing catch-cry has become more
Email marketing is one of the most powerful marketing tools in our modern-day marketing arsenal. But if your email marketing still only consists of pumping
Sustainable marketing is the process of engaging and communicating with customers in a way that considers and minimises the impact of the marketing activity on
We are far beyond using the big guns of mass media to tell our stories. That’s not to say there isn’t a place for the
Google has done it again. They love to make life easier and for all you podcast listeners out there, they’re serving up something special for
Gone are the times of just aligning your target market with a communications strategy that supports your brand positioning. It’s all about the brand culture.
The value of nostalgia should not be underrated. If your brand elicits feelings of nostalgia in customers, it’s probably taken decades to establish and it’s
In today’s increasingly digital world, we humans are desperate for real connection. We don’t just want a product or service that meets our functional need,
Recently I bought a new washing machine. I was disappointed that the ridiculous cost of repairing my, relatively new might I add, machine meant that
No matter which way you voted, it was back to work on Monday after the unforeseen election results. As everyone settled back into the daily
7-Eleven has been around for eons now and have made a motser from providing life’s essentials at a convenient time, from a convenient location. Some
Who would you say is the best trumpet blower for your brand? Was it your satisfied customers that came to mind? Obvious choice. Traditionally customers
We’re all familiar with email. Before the advent of social media and all the cool tools that kids use nowadays, email was the de facto
The success of creating effective and impactful integrated marketing campaigns to achieve your desired marketing outcome can be better secured by planning ahead and taking
Any conversation on the topic of gender is a minefield these days. It requires an up to date point of view, a sense of compassion
Identity is a word of monumental proportions, with definitions a plenty, including i). displaying certain characteristics; ii). in reference to self; or iii). reference to
Smoke and mirrors is actually a classic technique in magical illusions that makes an entity appear to hover in empty space, sometimes passed off as
It’s great to see that from one volunteer’s idea in 2006, today, thousands of top business, community and political leaders are coming together on the
So your brand new business website is up & running. You’ve got a fairly cheap hosting solution with a bundled domain name, web space and
The short answer is no. What!? A blog that answers the initial question in the first line and doesn’t make you read all the way
“You’ll feel better on Swisse.” This is the slogan that Swisse, a Melbourne health and wellness company, was forced to defend against false advertising claims.
Social media is so ingrained in our everyday lives it’s difficult to remember what it was like before it existed. No news feeds to check,
Well, with 2017 getting older and spring almost upon us, we thought it time for a little reflection on what trends have been popular this
Let’s get straight to the point and define what the success of a newsletter looks like and how this success can be measured. Before we
If you’re reading this post it’s almost guaranteed that you’re a social media user and undoubtedly you’re following at least one (or many more) social
You’ve got this amazing idea for a new business, you’re bubbling with excitement and you can’t wait to get started. You’re thinking that the first
An essential part of designing your brand is font selection. At its most basic, it commands consistency. Beyond this, fonts lead to a visual brand
Before we jump in, let’s start with the basics. Knowing your customers is one of the fundamentals of successful marketing – business to consumer (B2C),
It was immediately obvious how B2C businesses could use social media to their advantage – fun, relatable and informal content that was well, social in
The least popular orange person of our times, President Donald Trump, attacked major luxury brand Nordstrom for dumping his daughter Ivanka’s clothing line earlier this
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” so sayeth
As a general rule, happy staff internally equals happy customers externally. That’s the purpose of an internal marketing function. You may know it as internal
In a world of unlimited information that is easy to access anytime, anywhere in a matter of mouse clicks it’s no wonder we need lists
Wouldn’t it be great if we could predict the future? The only thing that we for certain can predict is that the future is unpredictable
It’s just about impossible to follow every mention of your business in the media these days. Why? Because the ‘media’ as we know it, is
I can understand how you might find a marketer’s white knuckled commitment to brand consistency kind of annoying. I mean, what is the big deal?
When you ask clients who their customers are, more often than not, they’ll say something along the lines of ‘we have a growing and diverse
The people upstairs approved your marketing budget, your team is clear on campaign objectives and your pitch brief is ready to roll. Now it’s time
It’s a hard question and there are many views on what makes an advertising campaign great. Is it winning awards? Is it shifting more products?
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking
Do we ever really know what our customers are thinking? If your answer is yes, my guess is you invest a tonne of money in
By now it’s highly likely that you’ve seen Simon Sinek’s viral video on millennials. If you haven’t you should probably watch it. Sinek shares great
Content marketing is pretty much what it sounds like right? Using content to market your business. But isn’t that what we’ve been doing? But what
Much like a ship flailing around at sea, in the dark, near a rocky coastline, as a storm rages (ok, you get the point, I’ll
Still ranked as the number 1 social media platform, Facebook has amassed 1.7 billion monthly users with 15 million users in Australia alone. By now,
The Oxford English Corpus has collated a list of the most commonly misspelled words in the English language. Accommodate, believe, chauffeur, embarrass and tomorrow are
When was the last time you read some great copy? Think: websites, e-newsletters, social media posts, blogs, ads (online and offline) or any writing anywhere
While Pinterest may be completely addictive to those who love it; spending hours curating boards for everything from home ideas to wedding plans, is it
The other day as I wandered around Melbourne International airport I felt a little uneasy by just how many apps and other online platforms served
Looking around at almost all of my friend’s places there is at least one prominently positioned product aiding charity. From the Who Gives A Crap
A marketing brief is a deceptively straight forward document that should never be underestimated. Why? If you thump one out quickly and only include the basic
Recently, we saw an ad made by the Liberal party go viral. For all the wrong reasons. The ad attempted to depict a regular tradie,
Every year for the past 10 years, I’ve heard that Virtual Reality will be the next big thing. Brands today want their consumers to have
The visual identity of your business is often the first port of call for your clients. It’s make or break stuff. If you miss the
The connections we make with colour during our lives stay with us forever: colour retains memories, and memories retain colour. Colour corresponds, communicates and has
Wouldn’t it be cool if when your company started talking, your customers knew it was you even before you introduced yourself? It’d be kind of
Few people who have kids would argue that parenting is easy. It takes constant, hard work and lots of it. It’s not a set and
While Instagram is easy and fun to use, not having a clear strategy is likely to end up with mediocre results and disengagement of your
Let’s face it, as business people who are in the business of selling and marketing we spend most of our time asking ourselves different versions
So you set up your company page on LinkedIn and you maybe post and share here and there but, where’s the new business opportunities, employee
One morning on my way to work I took the above picture. Can you think of a better way to get to work? For me,
First, this isn’t going to be a shameless plug for agencies from someone working in one. Full disclosure, I used to be freelancer and, I
Balance, harmony, elegance, professionalism, promoting a clear message… These are the words coming to mind when I think of the use of white space in
Globalisation – the corporate buzz word that started buzzing back in the days when we had to dial up every time we checked our email
2016 has given us a couple of shining examples of what to do and what not to do when it comes to companies owning a
Visa vs. Mastercard, Apple vs. Microsoft, and Woolworths vs. Coles; all duopolies relentlessly battling it out to uphold their collective market share dominance. Both key
The boss calls you into her office one morning. She’s concerned about the fragmented and random way that the business is communicating with customers. With
Being in business is like diving in to a pit of snakes. There are dangers lurking at every turn – staff turnover and training, fluctuating
Last minute planning for your Christmas party is miserable – you’ll need to search twice as hard for a half as good venue. Even now, some
Let’s assume you spend time on a regular basis reviewing your customers, your brand, your market position, and your message. How often do you think
Personal integrity means behaving consistently with your beliefs. “I’ll take the bins out tonight,” “The annual report will be on your desk by 9am,” “That
How many times have you looked at a brilliant solution and thought, “That’s so simple,” or “Why hasn’t someone thought of that before?” A doughnut
People sometimes say “It takes all sorts to make a world” when they are describing odd behaviour. For instance, if I was feeling charitable I
Last night at the FFA A-League Grand Final, during the winner’s presentation there was an accident. Frank Lowy, chairman of the FFA and the Westfield
History: Do you do the same predictable party, year after year? Can you place bets on when Steve from accounts will start to think he’s
If at first you don’t succeed… take a journo to lunch. How does a public relations practitioner get their story in the news? How do
A tale of woe to be sure… as they would have said in the old days. A while ago my better half read a story
It’s something we all should do, right? Especially in business, and even more so in marketing. Negative marketing and off-selling on others’ weaknesses is, in
Teenagers now have more disposable income than ever before, and they have a powerful influence over family spending. Seen but not heard? Forget it! Opinionated
Are you sick of the emails promising to get you “onto the front page with Google”? Do you wonder what SEO [Search Engine Optimisation] and