Cuckoo Creative - A full service brand strategy and marketing agency We help brands communicate better with people. - page 5

The other day as I wandered around Melbourne International airport I felt a little uneasy by just how many apps and other online platforms served up content relevant to my upcoming trip. My banking application popped up with a notification asking me if I wanted…

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Looking around at almost all of my friend’s places there is at least one prominently positioned product aiding charity. From the Who Gives A Crap toilet paper, to the Thank You water in the fridge or the Thank You hand wash at my yoga studio,…

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A marketing brief is a deceptively straight forward document that should never be underestimated. Why? If you thump one out quickly and only include the basic headline stuff – what you want, when you want it, how much you want to spend – you’re missing out…

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Recently, we saw an ad made by the Liberal party go viral. For all the wrong reasons. The ad attempted to depict a regular tradie, on a regular building site, saying some regular things to convince voters. But unfortunately for the Coalition, Australia saw this….

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Every year for the past 10 years, I’ve heard that Virtual Reality will be the next big thing. Brands today want their consumers to have immersive experiences and I can’t think of anything more immersive than VR. So why hasn’t VR gone mainstream yet, and…

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The visual identity of your business is often the first port of call for your clients. It’s make or break stuff. If you miss the mark you’ll likely be waving goodbye to business. The ultimate goal of a logo is instant recognition. It needs to…

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The connections we make with colour during our lives stay with us forever: colour retains memories, and memories retain colour. Colour corresponds, communicates and has incredible cultural value and meaning. It informs us about everything in our surrounds, such as the change of the seasons…

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Wouldn’t it be cool if when your company started talking, your customers knew it was you even before you introduced yourself?  It’d be kind of like it was in the olden days before caller ID, when you picked up you knew it was Aunty Sue…

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Few people who have kids would argue that parenting is easy.  It takes constant, hard work and lots of it.  It’s not a set and forget scenario, it takes continuous supervision and monitoring, evaluation and negotiation. The same goes for your brand.  And many brand…

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Social Media is a constantly changing mix of channels that bring new and exciting opportunities to connect with your customers, your people and the all-important new business prospects. But, how much is too much? How many channels? How many posts per day? Or is it…

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