If at first you don’t succeed… take a journo to lunch. How does a public relations practitioner get their story in the news? How do you get a radio interview for your client? How do you get them on TV? We have had times in…
A tale of woe to be sure… as they would have said in the old days. A while ago my better half read a story in Epicure, in The Age, about “Australia’s Best Vanilla Slice”. It was purportedly served from the fish and chip shop…
It’s something we all should do, right? Especially in business, and even more so in marketing. Negative marketing and off-selling on others’ weaknesses is, in my opinion a poor way to build a brand. The only way it ever works is if you have a…
Teenagers now have more disposable income than ever before, and they have a powerful influence over family spending. Seen but not heard? Forget it! Opinionated since they could speak, these guys are connected, savvy and increasingly hard to get to. Some brands are targeting this…
Are you sick of the emails promising to get you “onto the front page with Google”? Do you wonder what SEO [Search Engine Optimisation] and SEM [Search Engine Marketing] are? Do you ever wonder about if your website could actually increase your bottom line if…
